The series · The [Profession] Entrepreneur
Turn your profession into an exponential startup.
You don't need to know how to code. Your domain knowledge —years of craft an engineer doesn't have— is the scarcest raw material of the AI era. Learn to turn it into a company that scales.
Mexican roots, global reach · Solidarity pricing on digital · Written by authors with real-world craft
The thesis
The same effort. Two very different ceilings.
Founding a company costs the same sleepless nights, wherever you come from. The difference isn't how hard you work: it's the engine you choose.
It grows by adding: to sell twice as much you need twice as much of everything —more clinics, more staff—. Its costs chase its revenue, and it hits a genetic ceiling. No matter how much you feed it, the cow stops growing; it only fattens.
It grows by multiplying: your knowledge becomes software and revenue takes off while costs stay almost flat. Serving customer number one hundred thousand costs fractions of a cent. Knowledge is the raw material; AI, the factory.
The first title
The Veterinarian Entrepreneur
A Manual of Exponential Startups for Veterinarians
For those who come from veterinary medicine —from livestock to pets, from the lab to the clinic— and know about the animal and the field what no programmer will learn in years. Eleven chapters that go from mindset to action with a five-step method —see, validate, build, capture, scale—, five real cases under the scanner, and the map of where you can play.
Sergio Armando Cortina Egea, DVM & lawyer · Bernardo José Cortina Ceballos, PhD
The series
The method isn't just for veterinarians.
The same thesis —your domain knowledge as a startup's raw material— holds for any profession. We start with the veterinarian because it's the title that's ready; the series The [Profession] Entrepreneur will add the rest.
This isn't about selling books; it's about you building —and not doing it alone—. Whether you're looking for a co-founder or want to build your one-person company surrounded by peers, join the Founders' Circle: veterinarian, biologist, computer scientist, agronomist… it's all connected.
We're building the community where professionals from every discipline meet and form teams —whether you have a partner or not—. Leave your email: resources to start now, and a heads-up the moment we open the space.
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